Word clouds offer a cost-effective, yet powerful, alternative. There are industry tools that allow you to code such open-ended data so users can understand it quantitatively. They could also have the chance to elaborate on any pain points they’re experiencing. Or, you could ask them to give suggestions on how your organization could improve. Much of the research your organization conducts will include at least some form of an open-ended inquiry that prompts respondents to give a textual answer.įor instance, you might ask current customers what they like or don’t like about your new product line. Yet, what do you do if your raw data is text-based in nature? This is an excellent first step, as our brains prefer visual information over any other format. Perhaps you’re already leveraging advanced data visualization techniques to turn your important analytics into charts, graphs, and infographics.

They can also help business users compare and contrast two different pieces of text to find the wording similarities between the two. The bigger and bolder the word appears, the more often it’s mentioned within a given text and the more important it is.Īlso known as tag clouds or text clouds, these are ideal ways to pull out the most pertinent parts of textual data, from blog posts to databases. Word clouds (also known as text clouds or tag clouds) work in a simple way: the more a specific word appears in a source of textual data (such as a speech, blog post, or database), the bigger and bolder it appears in the word cloud.Ī word cloud is a collection, or cluster, of words depicted in different sizes. Ready to learn more? Let’s get started! What are Word Clouds? Along the way, we’ll share how your organization can use them to help pinpoint important issues and better direct your steps forward. Today, we’re exploring their use in the field of data visualization. These are powerful tools across myriad industries, from art to science. If you’ve ever looked at a jumble of disparate words that seem to have no correlation until you investigate further, you’ve seen a word cloud. Word cloud generators can help simplify this process. With so many insights to comprehend, how do you know where to begin? When you’re looking at an in-depth data analysis, do you find it difficult to discern which points are the most important?Īnyone who’s ever stared blankly at a lengthy database or long pages of text can relate. Data visualizations (like charts, graphs, infographics, and more) give businesses a valuable way to communicate important information at a glance, but what if your raw data is text-based? If you want a stunning visualization format to highlight important textual data points, using a word cloud can make dull data sizzle and immediately convey crucial information.

Word cloud shape of a woman generator